Overtime Fitness in Mountain View, California is a unique, state-of-the-art fitness and wellness club that combines the intimate feel of a personal training studio with the flexibility and options of a larger fitness club. They wanted to draw more non-dues revenue by expanding their small group training while maximizing their existing resources and saving space. They turned to TRX to sort it out.
Overtime Fitness was looking to expand their personal and small group training options in order to engage their members as well as attract new clients without sacrificing too much space.
After hearing about TRX Training and visiting the headquarters in San Francisco, Armando Morge, Overtime’s Business Development Manager, decided to invest in a TRX Training Zone and some TRX Professional Education Courses. He quickly found demand for TRX Training far exceeded his expectations. Overtime expanded to facilitate bigger group classes, and due to the unobtrusive nature of TRX equipment, they didn’t have to sacrifice much space.
Since implementing TRX Training and setting up the TRX Training Zone, Overtime Fitness has doubled their group training revenue and seen a significant bump in personal training revenues. They also have seen an increase in membership inquiries and sign-ups because of their TRX Training programs.
