Staff at YAC Fitness & Yakima Athletic Club in Yakima, Washington used TRX TEAM® to differentiate themselves, grow regenerative, non-dues revenue and bring their clients a goal-oriented program to build strength and core stability.
YAC Fitness & Yakima Athletic Club in Yakima, Washington both offered fee-based group exercise programs such as boot camps and personal training. They wanted to stand out from other clubs in their area and be more profitable.
They invested in TRX TEAM, which included customized TRX Training Zones, six weeks of progressive programming, four days of on-site staff training and orientation, as well as a fully supported marketing plan prior to launch.
The Yakima Clubs achieved a full return on their investment within six months and are now enjoying the incoming profits. In addition to generating revenue, TRX TEAM Training Camp generated excitement and a bit of competition among the members. Friendly rivalries even sprouted up between some of the training camps that had launched at the same time.
