SAN FRANCISCO, October 24, 2011 – TRX®, the creators of Suspension Training®
bodyweight exercise, today introduced an authentication campaign designed to prevent
counterfeiting and piracy efforts around its popular fitness products, beginning with the TRX
FORCE® Kit: Tactical. To combat the increasing amount of counterfeit TRX products being sold
illegally, the company has placed a hologram hidden under the TRX badge and on the product’s
packaging, including information that encourages customers to authenticate and register their
TRX products. While holograms have been utilized by TRX on products previously, the full
authentication campaign will begin with the launch of the TRX FORCE® Kit.

The authentication program is designed to alert customers of the potential safety hazards
associated with knock-off products that aren’t designed or manufactured according to the
stringent and recognized safety standards maintained by TRX. Additionally, it provides
customers an added measure to verify the authenticity of their TRX products. To verify an
original TRX product, customers simply locate the serial number on the genuine TRX hologram,
log on to www.trxtraining.com/activate and register the product. The registration process will
validate the serial number, activate warranty and also allow customers to download free
content.

“As the creators of Suspension Training, we have assumed the leadership position in protecting
the integrity of our proprietary products to ensure that consumers are provided products that
maintain the highest standards of safety, performance and value,” said Randy Hetrick, CEO and
Founder of TRX. “Not only does piracy threaten the integrity of the TRX brand and our products,
but more importantly, it threatens consumers who are misled and ripped off by inferior and often
dangerous products that can ultimately result in injuries.”

Safety is a primary goal of the authentication campaign. Counterfeit products do not hold up to
the safety standards of TRX products. TRX is committed to producing only best-in-class
products, rigorously tested and constructed to withstand intensive daily use by thousands of
TRX users. For this reason, top health clubs, elite trainers, professional athletes, U.S. Military
and mainstream consumers trust and use TRX equipment, making it the leading suspension
training product on the market today.

All TRX products go through a rigorous process to ensure its durability and quality. This
approach to quality control ensures that TRX products exceed even the most stringent military
specifications. TRX builds quality and durability into its designs. The use of industrial strength
materials, redundant stitching and other fail-safe features create a strong and safe product that
cannot be duplicated by copycats or counterfeiters. Extensive tests are performed on the
materials and components used in TRX products, which must meet touch quality standards and
specifications. This approach to quality control ensures that TRX products meet and exceed the
most stringent quality and safety specifications.

In addition to superiority in quality of construction and safety, TRX products offer superior value
through industry-leading programming. While false and illegal purveyors of TRX Suspension
Trainers may advertise their products as authentic, knock-off vendors cannot match the
extensive programming and education that only TRX provides. After breaking new ground by
creating the Suspension Training exercises, TRX went a step further in developing a wealth of
programming and education, designed to provide an ever-increasing level of value for TRX
customers. To date, TRX has trained more than 30,000 fitness professionals and coaches
across 40 countries through its accredited, comprehensive Suspension Training Courses.
These professional education courses are officially recognized by the leading certification
organizations in the fitness industry. In addition, United States Department of Defense
purchased 24,000 TRX Suspension Trainers, which were distributed to deploying U.S. Military
brigades and battalions.

Additionally, TRX is taking an aggressive legal approach to impede the sale of pirated products.
Over the past year, the company has legally reclaimed ownership of more than 100 domain
names that were used by cybersquatters to sell counterfeit versions of its products. At the same
time, TRX has successfully delisted nearly 7,000 products from sites such as eBay, and a large
number of counterfeit listings from similar sites around the globe.

TRX employs a devoted anti-piracy team that scours websites on a daily basis, and works with
Google and other sites to identify and take down counterfeit listings and advertising campaigns.
Similarly, TRX has working relationships with U.S. Customs, as well as Customs in some of its
key markets including China, United Kingdom, Italy and more, to help identify and confiscate
counterfeit shipments.

About TRX®
TRX® is the world’s preeminent producer of physical training equipment, exercise programming
and education designed for trainers, health clubs, military users, fitness-minded consumers and
athletes of all levels. TRX® designs and sells original products of innovative design and
premium quality construction, including Suspension Training® and Rip™ Training equipment
and exercise programs that are changing the way athletes train for sport, soldiers train for
combat, physical therapists rehabilitate patients and exercise instructors train their clients. The
complete line of TRX® products, training programs, education and accessories can be
purchased directly from TRX® online at www.trxtraining.com. For more information on TRX®
products, education and programming, call (888) 878-5348 or email info@trxtraining.com.