TRX Heritage

TRX Training was born of necessity in the Navy SEALs. After TRX founder and inventor Randy Hetrick graduated from college at USC, he spent the next 14 years serving as a Navy SEAL commando. His operational career culminated as a Squadron Commander of the SEAL's elite special missions unit where circumstances inspired him to experiment with what would become TRX. Learn more about our heritage below.

Problem Identified
"A dirty little secret," says Randy, “is that all SEALs learn to sew in order to maintain and repair gear.” Early in his SEAL career, Randy used his sewing skills to customize and modify gear. On one deployment, Randy brought his sewing prowess to bear on a nagging problem: How to stay mission fit on the road.

Harnessing Serendipity
Randy experimented with an old jiu-jitsu belt and some surplus parachute webbing, hung his handmade contraption over a door and discovered the endless versatility of the tool he had just created. Suddenly he was doing rows, pull-ups, presses, curls, shoulder raises, flys, pull-overs, triceps extensions and a host of other exercises. The world of exercise programming opened up and an entirely new modality—TRX Suspension Training® bodyweight exercise—was born.

Refining The Invention

In 2001, Randy hung up his fins to attend Stanford’s Graduate School of Business. He purchased a used sewing machine, set up a manufacturing station in his garage, and devoted his summer to prototyping, planning, and shopping suppliers. With a seed funding commitment from long-time friend and angel investor Joe DiJulio, Randy launched Travelfit, LLC, moved into a tiny office on Taraval St. in San Francisco’s foggy Sunset District and hired his first employees.


Randy quickly realized that however versatile and dynamic the TRX Suspension Trainer® might be, training gear without great content and education to support it would surely become another fitness gizmo that flashed in the pan. So he set to work building an organization that could create innovative products—and deliver the knowledge about how to use them.

During this period, the company moved to new offices in San Francisco's Russian Hill area and introduced a public training center on the first floor of its building. It changed its operating name from Fitness Anywhere to TRX, then moved again into its current HQ in San Francisco's Financial District and also opened offices in Brazil and Japan. 

Meet The Rookie
In the Spring of 2011, the Rip™ Trainer joined the TRX team. Created by two-time US National Taekwondo champion Pete Holman, the Rip Trainer uses the asymmetrical loading of the resistance cord to constantly challenge the user’s balance and enable maximal muscle recruitment.
Meanwhile, TRX Suspension Training became a mainstay in the training rooms of champion teams in the NFL, NBA, NHL and MLB, including the Denver Nuggets, Pittsburgh Pirates and San Diego Chargers, as well as all four branches of the US Military.

Unfinished Business

For a seven-year-old company, the growth has been fast. TRX was recently recognized by San Francisco Business Times as the Bay Area’s fifth fastest growing private company and has made Outside Magazine’s Best Places to Work list three years running. “I’m excited about the early success of TRX,” says Randy. “But it’s really still the second inning for us. We’re dedicated to completely democratizing world-class training and we will not stop until that is done.”

1988 to 2004: Born in the Navy SEALs 

2004 to 2007: Building The Company

2008 to Today: The TRX Empire Expands

trx fund
$5 from every TRX FORCE KIT sold on our site goes to providing equipment, training and education to injured service members and athletes who embody the warrior spirit.
$45,986 DONATED
TRX News + Events
ABC News Logo
TRX Featured on ABC News May 2015 09.30.15 TRX News + Events TRX featured in ABC News Online, May 2015. Click here to read more.
Muscle & Fitness Nov2014
TRX Featured in Muscle & Fitness November... 10.23.14 TRX News + Events "In the fitness world, we’re quick to judge programs and training modalities. If something is deemed 'functional,' some assume that it must be lousy at building muscle—as if mass serves no essential function. If you’re...
Men's Fitness Oct 14
Olivia Munn on TRX in Men’s Fitness 10.14.14 TRX News + Events “Thanks to a hardcore training, golfing, and surfing regimen, Olivia Munn - aka Hollywood’s hottest geek - is fitter than ever….’I travel with a TRX that I can attach to any door.’” Olivia Munn talks to...
strahan MH
TRX Featured in Men’s Fitness October, 2014 09.24.14 TRX News + Events “Michael Strahan may have hung up his cleats after his Super Bowl-winning 2007 season with the New York Giants, but he’s still a jock at heart.” TRX featured in Michael Strahan’s Men’s Fitness workout.