Global Leader in Functional Fitness Makes Strategic Hire to Support Aggressive Growth Plans within the Fitness Industry.
SAN FRANCISCO – June 27, 2019 - TRX®, the global leader in functional training equipment, education and technology, announced John Hutchison as its new president, beginning June 10, 2019. In this role, Hutchison will be tasked with overseeing the development and execution of an aggressive global growth plan for the company. In addition, he will have direct oversight of all revenue channels, marketing, product, training, and education.
Hutchison is a seasoned executive with considerable experience developing global brands, including brand strategy and general management roles at Nike and The North Face, where he last ran the global Run & Train division. Hutchison started his career at General Electric and moved on to a consulting position at The Boston Consulting Group, where he specialized in consumer goods and retail. He earned his MBA from the Stanford Graduate School of Business and has a Bachelor of Science from the University of Oregon.
“Bringing on talent like John in key leadership roles is a key tenant of our strategy in building TRX,” said Equity38 Managing Partner Brent Leffel. “John has a strong track record of success in blue chip organizations and his experience and thought leadership will be invaluable as TRX continues its strong growth trajectory in the health and fitness market.”
“We are thrilled to have John join the TRX family as part of the executive leadership team,” said TRX Co-Chairman and Founder Randy Hetrick. “He has a proven track record within the industry, has demonstrated an ability to drive growth and profitability, and comes with a deep knowledge on how to best implement innovative strategic marketing and consumer experiences that will greatly contribute to the success and growth of our business.”
“I am very excited to join the TRX family and look forward to growing this brand that impacts and inspires so many people around the world,” said Hutchison. “TRX is the gold standard in the fitness industry, and we will leverage our leadership position to bring innovative products and services to gyms, trainers and consumers worldwide. I am sincerely grateful and humbled by this chance to contribute to a global leader in the fitness industry.”
As TRX takes on a bigger role across the fitness industry, the company is expanding to provide the best products and learning platforms for the fitness community. With the addition of Hutchison, TRX is positioned to maintain its hold and growth as the global leader in functional training.
About TRX ®
As the global leaders in functional training, TRX offers the world’s most effective training equipment, training, and education to help everyone, of any fitness level, become a better version of themselves. TRX is also the No. 1 choice of specialized education courses for fitness professionals. They have redefined the application of bodyweight training to enhance human performance and have successfully disrupted the mature landscape of the health club industry. Through a commitment to ongoing research and product development, TRX is changing the way consumers exercise, athletes train for sport, soldiers train for combat, physical therapists rehabilitate patients, and exercise instructors train clients. For more information on TRX, call (888) 878-5348 or email email@example.com.
Equity 38 LLC is a boutique principal investment firm focused on lower middle market opportunities in the consumer-facing Health/Wellness, Active Lifestyle, and Outdoor sector. The firm’s Managing Partners have complementary experience as principal investors, entrepreneurs, board members and c-level industry executives. The firm was founded in 2018 by Brent Leffel and David Cox with offices in Newport Beach, CA and Atlanta, GA. Equity38 LLC is currently investing out of its first committed fund. For more information, please visit www.equity38.com.