Social activist and founder of Toms Shoes, Blake Mycoskie turns to TRX to help him stay fit while at home and on the road.
“The sessions use medicine balls, free weights, bands, ladders and the TRX Suspension Trainer, which is a pair of suspension straps that can be put almost anywhere, using body weight as resistance. Though Mr. Mycoskie went to the gym regularly, he says he wasn't used to working out so many small stabilizing muscles and at such a nonstop pace.
He estimates he travels half the year for work. In March, Mr. Mycoskie launched Toms Roasting Co., with the mission to provide clean water to developing communities with each purchase of Toms coffee. This past year, he spent time in Ethiopia, Rwanda and Peru researching his new coffee venture. When he travels, he packs a jump rope, running sneakers and his TRX. ‘I had kids in Ethiopia running out of their mud huts looking at me like I was crazy doing push-ups from the TRX, which was suspended from a tree,’ he recalls.”
Read the full Wall Street Journal story here, and check out this total-body beginner’s workout also featured in the Wall Street Journal here.