TRX® SETS A NEW STANDARD IN MYOFASCIAL RELEASE WITH THE TRX ROCKER® – DRAMATICALLY INNOVATING CONVENTIONAL FOAM ROLLER DESIGN
Unique, Proprietary Product Design Encourages Rocking, a Highly Effective Technique for Hyperfocused Muscle Release, Increased Blood Flow and Circulation, and Muscle Relaxation
SAN FRANCISCO – November 19, 2019 - TRX®, the global leader in functional training equipment, world-class training content, and app-based training technology, has launched the TRX Rocker®, an innovation in traditional foam roller design. The TRX Rocker offers different levels of intensity for different myofascial benefits and promotes “rocking,” a technique that lends itself to achieving hyper-focused muscle release, increased blood flow and circulation, and overall muscle relaxation and recovery.
The TRX Rocker’s unique design offers a wide array of benefits:
The unique shape and design of the TRX Rocker encourages users to “rock, not roll” on troubled spots, providing an update to the traditional rolling motion. Rocking is highly effective, allowing a more targeted level of therapy.
Multiple Tools in One
TRX worked with a team of myofascial experts to develop the unique shape and design of the Rocker for a truly innovative and dynamic solution. With three distinct intensity zones for gentle, moderate and deep levels of myofascial targeting and release, the Rocker is incredibly versatile and can be used for a wider range of applications and outcomes.
Each intensity zone offers unique benefits. The Low Intensity zone is for gentle muscle release on sensitive areas, promoting circulation and overall relaxation. Medium Intensity is for higher compression and deeper levels of release, and “The Edge” is for hyper-focused high-intensity release and edging into hard-to-reach areas. The Edge feature also enables more advanced myofascial techniques, such as mashing and gentle “scraping,” a centuries-old practice often used by physical therapists and chiropractors that involves scraping muscle tissue to stimulate blood flow, promote healing, and increase range of motion.
The TRX Rocker comes with a series of exercises for users of all levels that target the neck, back, hamstrings, quadriceps, hips, glutes, calves and ankles. It is particularly adept at targeting the neck (or suboccipital) muscles to help improve mobility and alleviate strain and tension, which often lead to chronic headaches. Most traditional rollers simply raise the head and neck, yet lack the stabilizing features needed to enable effective tissue release techniques. The geometric design of the TRX Rocker allows users to effectively target this area and the three distinct intensity zones allow users to reach the level of intensity they need.
“True innovations not only do something better than existing products but also solve a real problem in the marketplace. The TRX Rocker accomplishes both,” said Randy Hetrick, TRX Founder. “Not only is the Rocker more effective for self-massage and myofascial release, but it also simplifies the experience for the customer. In the past, you had to buy a whole torture chamber of different tools in order to treat the various muscle groups throughout the body. Worse still, you practically had to become a physical therapist to know how and when to use them all. The TRX Rocker not only works better for the full range of Self Applied Tissue Therapy (SATT) techniques but also simplifies the user's experience by combining many tools into one. The foam roller market has been a sea of undifferentiated copycat products, with none rising above the others--until now. The TRX Rocker is an absolute game-changer."
The TRX Rocker is available in two sizes on TRXTraining.com, a 13-inch model for $49.95 and a 26-inch model for $69.95. You can find TRX's industry-defining suspension trainers and other functional training accessories at TRXTraining.com.
About TRX ®
As the global leaders in functional training, TRX offers the world’s most effective training equipment, training, and education to help everyone, of any fitness level, become a better version of themselves. TRX is also the No. 1 choice of specialized education courses for fitness professionals. They have redefined the application of bodyweight training to enhance human performance and have successfully disrupted the mature landscape of the health club industry. Through a commitment to ongoing research and product development, TRX is changing the way consumers exercise, athletes train for sport, soldiers train for combat, physical therapists rehabilitate patients, and exercise instructors train clients. For more information on TRX, call (888) 878-5348 or email firstname.lastname@example.org.