After seeing the TRX Suspension Trainer at an IDEA conference in New York in 2006, David Menhennett, the training manager for Pure Fitness. was taken with its versatility and effectiveness. So he brought it to Pure’s central location in Hong Kong in 2007.
He installed TRX X-mounts and eight TRXs in a high visibility spot near the club’s entrance and began offering three complimentary TRX group training classes per week, which have been packed ever since. “One of the big draws of TRX Suspension Training has been that a lot of people see trainees taking TRX group classes and become interested in learning more.” The group classes also generated member interest in one-on-one personal training sessions on the TRX.
Menhennett has discovered that one of the best ways to drive participation and motivate trainees is through fitness throwdowns similar to the TRX 40/40 Challenge. “People love the thrill of being able to execute the 40/40 Challenge. The trainers get into it as well and love competing with each other to see who can get the most reps.”
Now Pure Fitness Asia is expanding its TRX offerings at more locations and betting on TRX training to drive member interest and retention. Bringing TRX Suspension Training to Pure has helped Menhennett and his trainers stay ahead of the curve, generate member excitement and participation and build the Pure brand. “Gyms in the future will move away from machines and stabilized apparatuses and move more and more toward functional training. Bringing in the TRX in 2007 positioned us as a leader.”