Congratulations on your TRX CORE membership! Now it’s time to start leveraging your new, elite status to help you grow your business, get noticed and get more clients. Read some important, industry-wide best practices for building your brand through social media tools like Facebook and Twitter.
Best Practices for Posting to Facebook:
Cadence: Avoid posting more than one to two times a day. A status remains on a newsfeed for up to 10 hours. Less is more, so don’t say something unless you have something good to say to avoid losing the interest of your followers.
Timing: We have best success posting to the TRX Training Facebook page at EOD around 5 p.m. After that, beginning of the day around 9 a.m. Find what time works best for you through trial and error.
Content: Try to include the following in your Facebook posts:
An engaging photo like people performing cool TRX exercises in exotic locations.
A Call to Action (CTA). Tell your followers to like, comment, click or take an action to achieve your desired result.
Keep your copy short and to the point (1-2 sentences max). If you post a paragraph, nobody will read it.
Videos are cool, but we’ve found that they tend to garner less engagement than an exciting image with a clear CTA.
Post and comment on the TRX Training Facebook page frequently. Get noticed and meet new clients when you answer their questions and respond to their comments on our page.
Best Practices for Using Twitter:
Cadence: Tweet frequently, one to five times a day (shoot for three).
Timing: Strike while the iron is hot. Seriously, Twitter provides an excellent and instant conversational medium, so talk directly @ people and do it in a timely fashion.
Content: When you can, attach an image and tag others (like @trxtraining) in all of your tweets.