TRX®, the global leader in functional training solutions renews its commitment to the APAC markets and specifically Japan by entering into an exclusive distribution agreement with Japan’s leader in fitness, the Bravo Group. This collaboration begins on August 1, 2023.
This new partnership comes after more than a decade of TRX directly servicing the massive Japanese market. TRX plans to leverage the local and cultural strengths of Bravo to improve services, certifications, teaching, and linguistic adaptation for its famous Suspension Training® products and the myriad of new fitness-related products and services targeted to the unique Japanese market. With the release of many exciting new products scheduled for launch in 2023 and 2024, this joint effort will greatly enhance the value and benefit that TRX delivers to gyms and fitness enthusiasts.
Jack Daly, TRX CEO, said “Bravo is the right partner for us to further grow our business in Japan. They have an excellent and long-standing reputation as the leading fitness content company in Japan, already representing a number of world-class complementary brands. The Bravo team’s extensive network and experience of over 25 years in all channels of the fitness space, will ensure TRX customers continue to receive the high level of service and support that is associated with the TRX brand. TRX also takes this opportunity to thank those that have been involved with the TRX Japan company, the network of TRX Instructors, fitness professionals and fitness industry customers, and looks forward to continuing to support them through the new partnership with Bravo Group. This launch will be initiated at Japan’s premier fitness trade show SPORTEC (8/2- 4).”
From Tokyo, Founder, Chair and CEO of Bravo Group, John Boardman, stated, “I have followed the incredible growth of TRX and its positive impact on the fitness industry for many years. With one of the most globally-recognized names in fitness, the Bravo team is genuinely excited to be able to offer TRX’ functional training products and world-class educational content to more and more businesses, fitness professionals and consumers here in Japan.”
Founded in 2004, TRX® was built on the revolutionary idea that fitness can be achieved with one radically simple design—Suspension Training®, the iconic black and yellow straps found in gyms across the globe that power your training with bodyweight-based movements and exercises. Today, TRX is the leader in functional training solutions for both consumers and professionals, offering a complete line of highly effective, versatile, and portable fitness equipment for unparalleled full body workouts that can be performed at home, at the gym, or on the road. With the recent launch of TRX Training Club®, the company is now omnichannel and offers multilingual digital content around the world, ranging from daily live classes to on-demand workouts, all led by world-class trainers. A top-tier professional education destination, TRX has certified over 300,000 trainers and is trusted by pro athletes, pro trainers, and physical therapists, with a loyal community of millions of fitness enthusiasts across the world. With global headquarters in Delray Beach, Florida, as well as sales in more than 50 countries including Japan, TRX is a worldwide fitness phenomenon.
For more details, go to www.trxtraining.com.
About Bravo Group Inc.
Founded in 1996 with the mission of “Changing lives through music and movement”, Bravo Group is Japan’s leading fitness content company, providing a wide variety of world-class fitness programming, education, training, tools, systems and music to fitness clubs, personal trainers and instructors in the Japanese fitness industry. Bravo Group exclusively represents many of the world’s leading fitness brands such as MOSSA, ViPR, Myzone, and many more.
For more information, visit https://www.bravogroup.co.jp