TRX MARKETING TOOLKIT

Primary Logo


The TRX logo is one of the primary building blocks of our brand’s visual identity. It is our signature – a sign to our audience that we stand by what we create, do, and say.

DO use the TRX logo on your class schedule
DO use the TRX logo on your marketing material

DON’T use the TRX logo in the naming of your business
DON’T use the TRX logo on any product or apparel created outside of TRX

 

CLEAR SPACE AND MINIMUM SIZING

Respect the clear space and minimum size guidelines to ensure legibility and visual impact.

Secondary Logo


The TRX wordmark is secondary element of our visual identity.

Use at times when the primary logo has legibility issues or when there are corporate partnerships.

CLEAR SPACE AND MINIMUM SIZING

Respect the clear space and minimum size guidelines to ensure legibility and visual impact.

Logo Don'ts


The TRX logo is the single most consistent element across all our communications and should be treated as such.

Do not alter or modify the TRX logo and wordmark.

CORE Logo & Certified Badge


Authenticate yourself as a TRX Certified Coach and a TRX CORE Member.

Color Palette


The primary colors for the TRX brand are yellow and black.

They are supported by a dark, medium, and light grey and white.

Color Palette


Our tone of voice is expressed through our typography. Consistent and thoughtful use will help us clearly establish the voice of TRX.

ATC Arquette is the primary typeface for TRX. ATC Arquette is a licensable font. If you choose not to purchase a license for ATC Arquette, we recommend the comprable Montserrat font, a free Google font option.

 

ATC Arquette

BOLD

Ab Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9

 

MEDIUM

Ab Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9

 

REGULAR

Ab Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9

 

 

 

 
 

 

Montserrat

BOLD

Ab Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9

MEDIUM

Ab Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9

REGULAR

Ab Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9

 

TRX Trademarks & Proper Usage


When using the TRX trademarks in any outwardly facing materials (collateral, apparel*, website, etc), please make sure to use the correct designation symbol (® / ™) as noted below.

Printed and electronic materials must include the following notice at the bottom of the materials: “[List of trademarks] are trademarks of Fitness Anywhere LLC.”

GENERAL:

TRX®
TRX CORE®
TRX LIVE™
TRX TRAINING CLUBSM
GET WITH THE MOVEMENT®
MAKE YOUR BODY YOUR MACHINE®
LET'S MOVESM

GEAR
Suspension Training®
Suspension Trainer™
Rip Training®
Rip Trainer™
Force Training Kit®

ANCHORING SOLUTIONS
Suspension Frame™
S-Frame™
X-mount®
Invizi-Mount®
MultiMount™

Education
TRX Suspension Training® Course
TRX Certified™
TRX Group Suspension Training® Course
TRX Sports Medicine Suspension Training® Course

Trademarks may not be used in the plural or possessive form.

CORRECT: We bought some TRX® equipment.
INCORRECT: We bought some TRXes.
CORRECT: Suspension Training® workouts build strength.
INCORRECT: Our workout included Suspension Training®.

DO NOT use a variation, phonetic equivalent, foreign language equivalent, spinoff, or abbreviation of any TRX trademark for any purpose.

DO NOT combine the Marks with anything else, including but not limited to, other graphics, words, logos, design features, symbols or photos.

*TRX BRANDED APPAREL CANNOT BE PRODUCED FOR SELLING PURPOSES.

 

Our Tone


Our words have an innate energy and flow. We inspire readers to take action while making them feel secure in both our expertise and our intentions (and we try to make them laugh once in a while).

How We Sound

ACTIVE MINDED

We write in a lively way that communicates enthusiasm and action. Users should be motivated to do something after they read. They should be excited to try out whatever has been written about.

LEGIT

Write in a way that communicates our expertise, but not in an aloof or elitist way. Users should come away with the impression that we are professionals who are confident in our knowledge but not cocky.

CASUAL

Write in a way that is conversational and informal (rather than overly scientific/marketing-ey), but that is also appropriate for a professional setting. Write as if you are talking to a friend. If you use humor, make it clever and not silly.

REASSURING

Write in a way that gives readers the impression that we are here simply to help them. They should not feel like we are writing to be sticklers or authoritarian, but that we genuinely have their success in mind.

RALLYING

We speak like our favorite instructors. We motivate without being cheesy or excessive cheerleaders. We communicate strength and inspiration but don’t beat them over the head with it.

Examples

A little sweat is good for the swole - NO (niche humor)
Good things come to those who sweat - YES

Drop it like it’s squat - NO (niche humor)
You can’t spell “legendary” without “leg day” - YES

We can’t weight to meet you - NO (silly)
Lift some weight. Lose some weight. - YES

How We Write

Be succinct not verbose. Make paragraphs short and scannablea and with a natural lyricism. A paragraph should not have more than 3-4 lines. Don’t sacrifice warmth or specificity for length though! Choose your benefits carefully.

Be specific not vague. Cut the excess fluff and say what you mean. Maintain a direct and candid tone. Don’t use vague or meaningless language.

Be positive not negative. Use positive, affirming language. (Example: verbs like “will,” “power,” “strengthen,” “motivate,” “inspire,” and “succeed.”). No negative reinforcement or “tough love.”

Be everyday not technical. Avoid clinical, technical, or academic jargon. Refer to muscle groups in conversational ways (Lats, glutes, etc.). Use correct grammar, unless it sounds too formal. (Example: “who” is preferred to “whom.”).

Be informed not dumbed-down. Explain how and why things work to educate and inform without leaning too heavily in a jargon-heavy direction. Simplify.

Be democratic not niche. Avoid excessively casual or bro-y slang.

Be fun not dry. Feel free to get creative with analogies, wit, and wordplay. Don’t be too quirky or niche in your humor in ways that might alienate members.

 
 

Social media Best Practices


TRX is thrilled to have you in the fam — and we love when you post great content on social media.
To maximize your exposure and gain new followers, feel free to use our official hashtags listed below. When using multiple hashtags, we encourage use #TRX at the front of your list.
If you’re featuring TRX products and/or apparel, we recommend including your TRX Ambassador link in your bio and/or link tree. (If you’re going to inspire your followers to buy our products, why not make some money doing it)?

#TRX
#TRXLETSMOVE
#WEARETRX
#TRXEDU
#TRXCORE
#TRXTRAINING
#TRXMOVES
#TRXCERTIFIED
#TRXTRAININGCLUB